Responsibilities:

• Market Development & Strategy

  • Identify and prioritize new Protection design opportunities across Industrial, Telecom, Consumer Electronics, and Automotive segments

  • Conduct competitive product and pricing analysis and develop differentiated positioning and battle cards

  • Track and analyze regional electronics manufacturing trends to identify white-space opportunities

• Design-In & Account Engagement

  • Engage directly with key accounts (OEMs, EMS, design houses) to influence protection device selection at the design stage

  • Support field sales and rep channel with technical selling — including interface-specific protection recommendations, parametric comparisons, and application guidance

  • Own the design-win pipeline in Salesforce: maintaining opportunity hygiene, track design-in status, and flag risks or acceleration points to management

• Sales Enablement & Collateral

  • Develop targeted sales tools: application notes, competitive comparison documents, product selection guides, and training decks

  • Conduct product and technology training for distribution and rep partners across the region

  • Create demand generation content for key verticals to support push-pull channel strategy

• Cross-Functional Collaboration

  • Act as the regional field voice to the global Business Unit — surfacing competitive threats, unmet application needs, and pricing gaps

  • Collaborate with global PMMs on product roadmap feedback, customer requirements, and market sizing inputs

  • Participate in customer calls, rep reviews, and periodic business reviews with distribution partners

Minimum Qualifications:

• Bachelor's degree in Electronics / Electrical Engineering

• 3–6 years of experience in semiconductor applications engineering, product marketing, or technical business development

• Working knowledge of ESD/TVS & System protection principles and high-speed interface standards (USB, PCIe, HDMI, Ethernet, CAN-FD) is strongly preferred

• Experience with the regional OEM/EMS/distributor ecosystem; existing account relationships are a plus

• Proficiency in Salesforce CRM or equivalent pipeline management tools

• Strong technical communication skills — able to present to both design engineers and procurement/business stakeholders

• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience building data-driven market analysis is a plus

• Exposure to automotive electronics (AEC-Q standards, ADAS, EV architectures)

• Experience presenting at industry events or authoring technical marketing content

• Willingness to travel up to 25%