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Marketing Technology & Lifecycle Specialist



Marketing & Communications, IT
Kuala Lumpur, Malaysia
Posted on Friday, July 5, 2024
Are you driven, results-oriented and a team player?

With 15,000 customers in over 15 countries, StoreHub's mission is to make business awesome for everyone by providing retail and restaurant businesses the technology and services they need to succeed.

At StoreHub, we believe that technology is essential for businesses to survive and thrive in today's fast-changing world. We also believe that equal access to technology is a fundamental right. That's why we’re committed to bridging this gap and making technology accessible to all, regardless of their background. By focusing on serving needs, not just profit, we level the playing field for those who have been marginalized. Our customers trust us with the success of their businesses, and we play to win by enabling everyone to build successful businesses.
At StoreHub we model ourselves on a pro-sports team whereby all of your colleagues are extraordinary at what they do and are highly effective collaborators.
On a team like this, you learn the most, perform your best work, improve the fastest, and feel most fulfilled professionally.

If this is a journey you’d like to embark on, keep reading!

We're looking for a creative and driven Marketing Technology & Lifecycle Specialist to join our vibrant Growth team. Our ideal candidate is passionate about technology and driving change. StoreHub offers an environment where innovation thrives and where your contributions have a direct impact on the way retail businesses operate. By joining us, you become part of a team committed to excellence and growth with direct access to some of the brightest minds in their respective fields.

What you will do:

We at StoreHub understand that the heart of our success lies in our team's ability to innovate and adapt. As a Marketing Technology & Lifecycle Specialist, your role shapes our customer journeys.

  • Building tech specs to align cross functional stakeholders around our shared goals.

  • Anchoring the marketing team with a tech POV in advanced topics like incrementality, permissioning, data philosophy, architecture, data flows.

  • Tactically assisting in building and maintaining reports and dashboards for the team.

  • Expertly manage CRM tools (such as CleverTap, Brevo or similar) to engage and retain customers.

  • Develop and implement a robust lifecycle marketing strategy that aligns with our business goals.

  • Design and optimize marketing funnels and flows to improve customer conversion and retention.

  • Perform detailed data analysis to drive data-driven decision-making.

  • Execute customer segmentation and profiling to tailor marketing strategies effectively.

  • Drive product adoption by developing and implementing targeted strategies.

  • Manage key partners effectively to drive cross-functional implementations.

What you will need:

To excel in this role, you should possess a unique blend of skills and knowledge:

  • Strong technical and quantitative background with data analysis skills.

  • In-depth knowledge of SQL and Python language.

  • Experience using BiqQuery, AWS and Google Cloud.

  • Proven proficiency in CRM tools is essential.

  • Solid understanding of attribution methods and their application in marketing.

  • Strong ability in lifecycle marketing strategy development and execution.

  • Deep knowledge of funnels and flows in marketing, with a focus on optimizing customer journeys.

  • Experienced working with SaaS products, and how to cater to the specific needs of B2B customers.

What makes working at StoreHub awesome (and refreshing!):

  • Our people - for real! Our culture is unlike anywhere else, as we model ourselves on a pro-sports team where all of your colleagues are extraordinary at what they do, constantly challenging you to improve yourself and your team. Expect to work with some of the smartest and most interesting StoreHubbers who are highly effective collaborators

  • Culture of Candour. We embrace directness, hate bureaucracy, and move fast. If you’re tired of ‘corporate nonsense’ you’ll feel right at home

  • Data availability. The biggest benefit of using a lot of tools is that we have a LOT of data and easy access to analytics. We are problem solvers at heart, and we strive to fix issues at their root cause. With a focus on facts and data, we make informed decisions and consider multiple perspectives to find the best solutions

  • Embracing Feedback: Courage and Growth. At StoreHub, we highly value the courage to give and receive feedback as an integral part of personal and professional growth. We believe in correcting, teaching, and embracing new ideas fearlessly, holding ourselves and our teammates to high standards to achieve our full potential. Failure is not a setback but an opportunity to learn and grow, and we never shy away from pushing ourselves to be our best

  • It’s the Impact that counts. We recognise that results are not tied to the number of hours put in to achieve them. There’s no reward for long hours with poor results and there’s no penalty for going home on time when you’re producing excellent work. Of course, to be great, most of us have to put in considerable effort, but hard work alone and long hours are not how we measure or talk about a person’s contribution. Instead, our model works best for people who highly value teammates who deliver consistent excellence

  • CADCHI. Co-created values, a compass to achieve our mission: Communication, Authenticity, Discernment, Courage, Hunger, Impact

At StoreHub, we don't just offer a job, we offer an experience. In addition to our unique culture, we provide a wide range of perks and benefits to help you thrive:

  • Cutting edge tools. If something can be automated, we’ll make it happen. You will be introduced to over 20 different tools we use that support basic tasks, so that we can focus our minds on the kind of work that matters

  • Sports events sponsored by the company, including football, bouldering, basketball, squash, and more

  • Team building activities to help you bond and collaborate with your teammates

  • Robust employee engagement framework with different activities every month to help you connect and build relationships with amazing Hubbers from other departments

  • Reflection and feedback culture, with monthly one-on-ones with your coach to help you grow and receive in-depth individual feedback

  • Career progression map to help you build your own path within your team, with both expert and coach tracks, as well as internal movement opportunities to other departments

We do have all the other cool perks too:

  • Free Nespresso coffee to fuel your productivity

  • Fully stocked fridge and pantry - ice-cream, snacks, and other yummy treats

  • Free Season Parking - no more roadside headaches

  • Medical and Dental Outpatient Visits + Medical Insurance

  • Apple MacBooks for everyone to help you do your best work

We are an equal opportunity employer and value diversity at StoreHub. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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