Social Media & Content Specialist - AI-First Marketer
StoreHub
Marketing & Communications, Software Engineering, Data Science
Kuala Lumpur, Malaysia
Posted on Jul 14, 2025
Are you driven, results-oriented and a team player?
With 17,000+ retailers and restaurants in over 15 countries, StoreHub is on a mission to enable everyone, big or small, to build successful businesses.At StoreHub, we're building a dream team whereby all of your colleagues are extraordinary at what they do and are highly effective collaborators.It is in such a team that you learn the most, perform your best work, improve the fastest, and have the most fun.
If this is a journey you’d like to embark on, keep reading!
In the Social Media & Content Specialist - AI First Marketer role, you'd be creating marketing content faster and smarter using AI tools. From blog posts to social media, you’ll use AI to help brainstorm, draft, and repurpose content that connects with our audience.
You don’t need to know how to code or build AI systems. But we’re looking for someone who’s already using AI every day to do better work — not just as a spell-checker, but as a real creative partner.
You’ll do great in this role if:
-
You use AI tools like ChatGPT, Notion AI, or Jasper as part of your daily work - You’ve built simple workflows to save time and create more content
- You can show examples of content you’ve made with AI’s help
- You enjoy testing out new tools and finding smarter ways to work
- At StoreHub, we’re building one of Southeast Asia’s first AI-powered marketing teams. So, we’re looking for someone with a curious mind, a strong drive to make things happen, and a passion to keep improving yourself.
What you will do:
- Create AI-Amplified Content at Scale
- Produce high-quality content across social media, blogs, paid ads, and videos – using AI to multiply your output without sacrificing quality
- Turn one merchant story into 20+ pieces of platform-optimized content
- Build and maintain prompt templates that ensure consistent brand voice
- Use AI for research, ideation, first drafts, and creative variations
- Own Our Social Media Presence (With AI Enhancement)
- Manage Facebook, Instagram, LinkedIn, YouTube, TikTok, Xiao Hong Shu, and Spotify
- Use AI tools to identify trends, optimize posting times, and predict content performance
- Build semi-automated workflows for community management while maintaining authentic engagement
- Launch new channels with AI-first strategies
- Drive Strategic Growth
- Partner with Product Marketing on GTM launches, using AI to accelerate content production
- Support Acquisition team with AI-generated ad variations and testing at scale
- Use data and AI insights to continuously optimize content strategy
- Run experiments 10x faster by leveraging AI for rapid iteration
- Collaborate & Scale
- Work with video team on content shoots, then use AI to maximize footage value
- Share AI workflows and train team members on your best techniques
- Build reusable systems that make everyone more productive
How you will need to be:
- Must-Have Skills
- Proven AI fluency: Daily use of AI tools (ChatGPT, Claude, Gemini, etc.) for 6+ months
- Marketing excellence: 1+ years in social media, content creation, or related field
- Content creation skills: Strong writing, basic video editing, and design sense
- Platform mastery: Deep understanding of social media algorithms and best practices
- Malaysian market knowledge: Cultural nuances and what resonates locally
- Language skills: Excellent English and Bahasa Malaysia
- Must-Have AI Capabilities
- Can demonstrate 3-5 specific workflows you've built with AI
- Show measurable productivity gains from AI use
- Comfortable with context & prompt engineering beyond basic queries
- Experience combining multiple AI tools for better outputs
- Already using AI for content ideation, creation, and optimization
- Bonus Points
- Proficiency in Mandarin or other languages
- Advanced design skills (Adobe Suite)
- Experience with AI tools beyond ChatGPT (Midjourney, ElevenLabs, Runway, etc.)
- Built automation workflows using Zapier, Make, or similar
What makes working at StoreHub awesome (and refreshing!):
- Our people - for real! StoreHubbers are some of the smartest and most interesting people you can work with. Expect to do a lot of peer-learning.
- Culture of Candour.We embrace directness, hate bureaucracy, and move fast. If you're tired of 'corporate nonsense' you'll feel right at home.
- Cutting edge tools. If something can be automated, we'll make it happen. You will be introduced to many different tools we use that support everyday tasks, so that we can focus our minds on the kind of work that matters.
- Impact not just effort. We recognize that results are not tied to the number of hours worked. There's no reward for long hours with poor results and no penalty for leaving on time if your work is excellent. To be great, most of us have to put in considerable effort, but we don't measure contribution by hard work or long hours.
CHANGE. Our core values are super important to us. The more you resonate with them, the more you'll find yourself a good fit.
- Communicate for Clarity
- Humble and Hungry
- Authentic but not an *sshole
- Nimble and Quick
- Growth Mindset
- Efficiency and Excellence
We do have all the other cool perks too:
- Apple Macbooks for everyone
- Free Season Parking
- Fully stocked fridge and pantry - Coffee, snacks, and more yums
- Cutting edge tools. If something can be automated, we'll make it happen
- Medical and Dental Outpatient Visits + Medical Insurance
- Opportunities for career growth and continuous learning
We are an equal-opportunity employer and value diversity at StoreHub. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, marital status, veteran status, or disability status.
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