Marketing Specialist - Stylerunner

Part of the Accent Group portfolio of brands, Stylerunner is the world’s leading digital destination for premium activewear & footwear, delivering the latest on-trend styles to the fashion devotees around the globe who love to lead an active lifestyle. We have a fun and collaborative culture, dedicated to delivering excellence for our customers.Our Mission is to deliver the most fashion-forward curation of active and off-duty to our customer in a unique, innovative, and personal way. The Stylerunner product range is unlike any other store. We showcase top tier, highly sought-after collections from over 70 established and emerging designer brands.

About the Role:

You will be responsible for the day to day operations of the marketing team with a specific focus on social media and campaign management. The successful candidate in this role will work across all marketing functions for Stylerunner, building on and developing our presence within the Australian and New Zealand markets.

Key responsibilities will include:

Marketing Campaigns & Content

• Work with Marketing Manager on planning Marketing Calendar and go to market plans for all campaigns and product drops.
• Work with Creative Lead on developing content campaign shoot ideas based on Marketing Calendar and product/brand launches, in line with Stylerunner brand guidelines.
• Assist with developing ideas and lead execution of any brand funded co-op marketing campaigns, working directly with brands and wider Marketing Team. Including but not limited to instore activations, influencer activity, events and content.
• Lead styling for all ecomm & content campaign shoots with product and props, ensuring brand requirements are met based on purpose of shoot and trends.
• Assist with sourcing product samples and props for all content shoots.
• Assist onsite for all photoshoots – with direction from Creative Lead/Photographer
• Contribute to all post campaign wrap up reports.

Social Channel Management

• Management of all organic social media channels – Instagram, Tiktok, Pinterest, LinkedIn.
• Grow and develop strategies for all organic social media channels – IG, TikTok, Facebook (& any new channels.)
• Plan all social content in line with Marketing Calendar and KPIs, ensuring all social content is relevant to its corresponding channels whilst oversee all posts and schedules.
• Content creation for all social media channels, supplementary to main campaign content, including still and video, in line with content trends and key brand messages.
• Assist digital team with direction of all paid assets – contributing ideas and providing recommendations based on organic performance and trends identified.

Influencer & Partnerships Management

• Building the Stylerunner community of external partners including but not limited to: influencers, shopping centres, PR and creative agencies, gyms, studios and media.
• Manage influencer relationships and coordinating gifting programs
• Source new partners and influencers for content creation and product seeding\
• Liaise with and brief Influencers on all requirements for content production and sharing.
• Work with Marketing Specialist on any Co-Op Brand influencer requirements
• Actively seeking new partners to broaden the Stylerunner audience, whilst remaining on brand.
• Manage and leverage external partners to achieve existing marketing KPIs across both brand and co-op activity.

Own Label – Stylerunner the Label & ODE

• Assist with driving Marketing & Brand strategies for SRTL & Ode – Understanding product, purpose and tone of voice.
• Assist with building specific go to market plans based on collections and deliveries, and ensuring brand guidelines are met.
• Lead styling direction for all content and ecomm photoshoots, working with Design team and wider Marketing team to ensure product is brought to life in the most relevant way.
• Building specific influencer communities and partners for these brands.
• Execute seeding/gifting programs.

Retail & Local Area Marketing

• Working with Marketing Manager to ensure all Marketing campaigns are executed across retail stores on time, alongside all other channels.
• Lead marketing activity across all new store openings including events, pop ups and/or influencer activity, in line with centre requirements.

Store Content & Graphics

• Briefing Designer on all content elements relevant to retail - including in-store graphics across signage and screens.
• Working with the Designer to develop window executions by store, based on Marketing campaigns and product promotion.
• Sourcing quotes and managing costs of all print collateral, working with external partners and growing these relationships including Printers & Installers.
• Managing print timelines and logistics of collateral to stores across AU & NZ.
• Communicating to wider Marketing, Retail & VM team for all in-store collateral execution, ensuring deadlines are met.

To be successful, you will ideally have the following skills and experience:

• 3 years + in similar role
• Strong written and verbal communications skills
• Sound knowledge across key social media channels – Instagram and TikTok
• Proven styling experience
• Sound knowledge across influencer landscape

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves.The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.