About the role:

eCommerce & Trade Management

• Lead the day-to-day management of the Stylerunner website to optimise conversion, engagement, and profitability.
  
• Drive weekly trade performance across key metrics including sales, traffic, conversion, and margin.
  
• Plan and execute the digital trading calendar, ensuring alignment with product, campaign, and promotional activity.
  
• Partner closely with the Merchandise and Marketing teams to deliver strong commercial outcomes through onsite storytelling, product presentation, and customer journey optimisation.
  
• Manage onsite campaigns, promotions, and product launches in alignment with broader marketing objectives and brand storytelling.
  
• Continuously enhance the website experience, ensuring content, navigation, and UX deliver a premium, frictionless, and brand-aligned customer journey.
  
• Work closely with our digital marketing agency to drive performance across paid channels, ensuring traffic, conversion, and ROI targets are met.
  
• Collaborate with our Web Development Agency and internal IT support teams to deliver website enhancements, manage fixes, and test new features to ensure functionality and optimisation.
  
• Collaborate with UX/UI and development partners to implement site improvements and conversion-driving initiatives.
  
• Monitor and report on key performance metrics using tools such as Google Analytics, Style Arcade, and AP21, providing insights and recommendations to inform trading decisions and strategic planning.
  

• Execute the CRM strategy to deepen customer engagement, retention, and lifetime value.
  
• Manage all email and SMS campaigns - from audience segmentation and creative briefing to reporting and optimisation.
  
• Leverage customer data to deliver personalised, automated, and targeted communications that drive conversion and loyalty.
  
• Partner with Marketing and Brand teams to align messaging across all customer touchpoints.
  
• Continuously analyse CRM performance, testing new strategies to improve engagement, reactivation, and customer frequency.
  
• Collaborate with Retail team to drive customer targeted offers and support retail stores and their customer databases
  
• Ensure customer profile data is maintained and accurate
  
• Reporting on all CRM and Customer data key metrics and share insights with key stakeholders and Stylerunner business

• Manage, mentor, and develop direct reports, fostering a high-performing, proactive team.
  
• Collaborate cross-functionally with Marketing, Brand, Merchandise, and Retail Operations teams to align on product launches, campaigns, and brand moments.
  
• Liaise with external partners (e.g., agencies, developers, platforms) to ensure seamless execution across digital initiatives.
  
• Champion a customer-first mindset and ensure the Stylerunner online experience reflects our brand vision and premium positioning.
  

To be successful you will ideally have the following skills:

• Minimum 5 years’ experience in eCommerce and/or CRM management within a retail, fashion, or lifestyle brand.
  
• Proven experience in driving online sales growth, conversion optimisation, and customer engagement through digital channels.
  
• Strong understanding of digital trading calendars, UX principles, and CRM best practices.
  
• Analytical and data-driven, with the ability to turn insights into action.
  
• Hands-on experience with Website CMS, Emarsys, Google Analytics, Style Arcade, or similar platforms.
  
• Excellent communication and stakeholder management skills with a collaborative mindset.
  
• Strong eye for brand, detail, and customer experience — passionate about fashion and the Stylerunner community.