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Senior Performance Marketing Manager



Marketing & Communications
Cairo, Cairo Governorate, Egypt
Posted on Sunday, October 22, 2023

About us

Tabby creates financial freedom in the way people shop, earn and save by reshaping their relationship with money. Over 5,000,000 active users choose Tabby to stay in control of their spending and make the most out of their money.

Over 30,000 global brands and small businesses, including H&M, Adidas, IKEA, SHEIN, noon, and Bloomingdale’s, use Tabby’s technology to accelerate growth and gain loyal customers by offering flexible payments online and in stores. Tabby is active in Saudi Arabia, UAE, Egypt and Kuwait and backed by leading investors, including Sequoia Capital India, STV, PayPal Ventures, Mubadala Investment Capital, Arbor Ventures and others.

About the role

While Tabby enjoys a healthy trend of organic growth, we use paid channels to accelerate acquisition, acquire businesses and communicate key brand messages.

As a Senior Performance Marketing Manager you and your team will own the paid marketing channels vertical end-to-end – from creating the strategy, collaborating with brand & design on asset creation, launching the campaigns, managing the platforms and reporting insights – as well as testing plans and exploring new channels.

You will:

  • Be responsible for clear and ambitious plans involving objectives, key performance indicators, and vision.
  • Determine the best channel mix and go-to-market strategies to meet high scale and low cost new users and businesses.
  • Work cross-functionally with design, brand marketing and data to cascade marketing objectives, adjust the budget, improve performance, media-mix and evolve creative messaging.
  • Develop and implement a strategy for measurement, including attribution and experimentation, to establish incrementally.
  • Analyze and report on paid media performance (eg. Facebook Ads, Google Ads, TikTok Ads.)
  • Develop & execute experimentation plans and testing framework that evolve our bidding, copy, messaging and targeting strategies.

This might be right for you if:

  • 5+ years of experience with at least 3 years dedicated to performance/paid media, preferably in ecommerce, tech or fintech spaces.
  • Mobile acquisition experience is a must.
  • Direct experience in digital ad managers (Facebook Ads, LinkedIn Ads, Google Ads, TikTok Ads, App Store Ads, etc.) and able to set up campaigns, manage insights and adjust based on performance.
  • Direct experience in organic acquisition channels, including SEO and ASO.
  • Ability to query and analyze performance data. Experience with Tableau and AppsFlyer are a plus.
  • Obsessed with being consumer first – understanding user behavior, pop culture, and trends.
  • Experience running result-driven marketing campaigns, optimizing total scale of new users and cost per Install.

The application process consists of an interview with the Head of Marketing and Senior Co-Marketing Manager, a case study and its presentation to the Head of Marketing, Senior Co-Marketing Manager and General Manager, Egypt.

What you can expect

  • We offer flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team.
  • A working environment that gives you autonomy and responsibility from day one.
  • You should be comfortable with the idea that the quality of your work will influence the shape of your career.
  • Participation in company’s employee stock options program.
  • Health Insurance

We are passionate about creating an inclusive, high-performing workplace that gives people from all backgrounds the support they need to thrive, grow and meet their goals (whatever they may be).

If this sounds exciting to you, we’d love to hear from you!