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Marketing Specialist, Ad Ops

Tabby

Tabby

Marketing & Communications, Operations
Posted on Apr 11, 2025

About the role

Tabby Ads allows advertisers to drive sales by putting their message in front of the highest intent shopper community in the Middle East. With +15 million shoppers every month and region’s number 1 shopping app, Tabby is one of the largest retail media networks in the region.

As a Performance Marketing Specialist you will understand client objectives, set a media strategy, launch and optimise campaigns for Tabby’s advertisers and report on insights.


Department
Marketplace, Marketing
Employment Type
Full Time
Location
Egypt
Workplace type
Hybrid
Reporting To
Kavitha Krishnan Nair

Key Responsibilities

You will:

  • Set up advertising campaigns on Tabby Ads, monitor their performance and optimise results based on client objectives.
  • Analyze and report on media performance to our clients (eg. conversions, traffic, ad types, etc.)
  • Develop & execute experimentation plans and testing framework that evolve our bidding, copy, messaging and targeting strategies.

Skills, Knowledge and Expertise

This might be right for you if:

  • 1+ years of experience dedicated to performance/paid media, preferably in e-commerce.
  • You can speak and write professionally in English.
  • Mobile app experience is an advantage.
  • Direct experience in digital ad managers (Facebook Ads, LinkedIn Ads, Google Ads, TikTok Ads, App Store Ads, etc.) and able to set up campaigns, manage insights and adjust based on performance.
  • Ability to analyze performance data.
  • Experience running result-driven marketing campaigns, optimizing for value for our clients.

The application process consists of an interview with the Senior Ad Operations Manager, a case study and its presentation.


About Tabby

Tabby creates financial freedom in the way people shop, earn and save, by reshaping their relationship with money.

The company’s flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 32,000 global brands and small businesses, including Amazon, Noon, IKEA and Shein use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores.

Tabby has generated over $7 billion in transaction volume for its partner brands and has the highest rated, most reviewed, largest and fastest growing app of any fintech in the GCC region.

Tabby launched operations in 2020 and has raised +$1 billion in equity and debt funding from global and regional investors.

Our Hiring Process

Stage 1:

Applied

Stage 2:

Review

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