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Product Marketing Manager



Marketing & Communications, Product
Posted on Tuesday, June 4, 2024
🌎 About Us
At TeamSnap, we believe when the world connects through sports; the world becomes better. TeamSnap is a sports and communication platform dedicated to taking the work out of play in youth sports. We also believe our jobs should excite us, our teammates should support us and our bosses should inspire us. We empower our people to bring big ideas and tiny egos, landing us on Outside Magazine’s list of “Best Places to Work" and Built In’s “100 Best Remote-First Places to Work."
TeamSnap is looking for a Product Marketing Manager with innovative ideas, a passion for bringing great B2C products to market, and energized by understanding the youth sports market. Understanding our customers and assisting with go-to-market programs will be the key responsibilities of the role. This role will report to the Senior Director of Consumer Product Marketing & Strategy and collaborate closely with marketing, product, and analytics to grow our consumer businesses.
If you’re a strategic problem-solver who can thrive in a fast-paced environment that will evolve TeamSnap’s position in the industry, then you’re exactly who we’re looking for!

What You'll Do:

  • Partner with cross-functional teams to develop go-to-market plans for product and feature launches and strategic commerce partnerships
  • Assist in the creation of product value propositions that will resonate with our consumer audience, and guide our marketing messaging.
  • Conduct qualitative and quantitative market research to segment the market and influence strategic decision-making
  • Work closely with analytics to develop actionable insights to inform product and marketing strategy
  • Develop a deep understanding of the customer through consumer insights, competitive analysis and market research before and during the product development process to influence and inform product strategy
  • Develop deep product fluency relative to industry competitors
  • Aid in the overall success of TeamSnap for Teams by increasing customer engagement, product usage, customer acquisition, and customer retention

What Will Set You up for Success:

  • 5 or more years of related experience in product marketing, market research, and/or marketing in B2C tech
  • Hands-on product marketing experience with B2C products, subscription products, and/or content strategy
  • Passionate about market insights with customer research, product knowledge, and buyer and user personas
  • Experience in marketing programs, studying data, and sharing insights as recommendations
  • Strong cross-functional skills and the ability to influence across all levels of the organization
  • Ability to bring fresh, innovative ideas to product positioning and marketing campaigns
  • Experience with TeamSnap or youth sports tech is a strong plus, but not required
  • Proven ability to write positioning statements as well as feature and benefit messaging
  • Operates autonomously and with minimal supervision. Takes ownership of outcomes
Got cold feet? If you’re thinking you don’t meet 100% of the above qualifications, you should still seriously consider applying. We’re all humans with special talents that go beyond what’s listed here.
We’re committed to equitable compensation for all TeamSnappers. The minimum starting point for this role is $100,000, inclusive of base and bonus, with comp updated based on multiple factors. Our comp is highly competitive in our space and we adjust overall comp based on relevant experience, skills, certifications, and geographic location.
🖥 Location
TeamSnap is a fully remote company, so you need to be very comfortable working with people who aren’t in the same time zone as you. We are always expanding, but there is a small list of states we do not hire in, including Alabama, Alaska, Delaware, District of Columbia, Hawaii, Iowa, Louisiana, Mississippi, Nebraska, New Mexico, Rhode Island, South Dakota and West Virginia and while we love all parts of the world, we can only hire permanent US residents at this time.
🚀 Opportunities to Grow
At TeamSnap, we work hard to provide a culture of trust, accountability, inclusivity, and boundless opportunities to grow, along with the chance to make a lasting impact and have some fun while doing it.
🎩 Total Rewards
• We're proud to be remote-first. We've been remote since 2009, long before COVID made it cool
Unlimited PTO and paid parental leave for ALL parents (not just primary or secondary)
100% premium coverage of medical/dental/vision for you and your family
• 401K to help you invest for the future
$1,500 annual learning and development stipend
Travel to fun locations for all-company meetings and team events
• Generous home office allowance to set you up for success
• TeamSnap SWAG to our store upon starting and a $50 credit on every work anniversary thereafter
• A monthly stipend reimbursement for health & wellness and so much more!
🏆 Working at TeamSnap
At TeamSnap, you're not a culture fit, you're a culture add. Check out our Culture Playbook and learn how we succeed at being remote-first, what makes our company so unique, and how we're inspired by our people, our customers, and our values.
🧡 Inclusion and Diversity
Creativity and innovation can't thrive when we're cookie-cutter images of each other. We’re quickly growing more diverse, but there's always room for improvement. We are committed to inclusion and diversity at TeamSnap, and we hold ourselves accountable for building an environment where everyone feels valued. If you need any disability-related adaptation during the recruitment process, just let us know! We are an Equal Employment Opportunity Employer.