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Marketing Manager, Channels and Alliances

Trustwave

Trustwave

Marketing & Communications
United States
Posted on Sunday, April 21, 2024
About Trustwave

Trustwave is a leading cybersecurity and managed security services provider focused on threat detection and response. We uncover threats that others can’t and respond quicker than others can to protect against the devastating impacts of cyberattacks. We’re a world-class team of cyber consultants, threat hunters and researchers serving clients in 96 countries. At Trustwave, you can learn alongside the best, make a personal impact on a global scale, and solve new challenges every day. Learn more about us at https://www.trustwave.com.

Trustwave is looking for a talented Marketing Manager Channels & Alliances. In this role, you will report to the VP, Field Marketing where you will collaborate across Marketing to develop channel/alliances-oriented content, execute programs igniting market awareness and demand creation for target client segments primarily through Channel and Alliances partnerships, and track results of these programs against Trustwave Marketing’s overall goals and KPIs. This role will be the primary field marketer interfacing with Trustwave’s Channels & Alliances team and our external channels and alliances partners. The fundamental goal is to leverage Trustwave’s own global marketing themes, content, and campaigns to grow our Channels and Alliances business and contribute to the attainment of our core Marketing KPIs. The role will focus on the Americas region, but is also expected to collaborate and contribute to programs in Trustwave’s other regions, especially in the Alliances area focusing on Microsoft.

Your responsibilities will include partnering with the rest of the Marketing team to develop alliances/channel-friendly versions of our core Trustwave content, and amplify our global demand-gen campaigns through partners, including all the tools in the marketing portfolio: digital and in-person events, webinars, paid and organic media, PR, and client engagement program, in order to generate demand from new buyers within our existing client base and from new prospects/logos in collaboration with partners.

The Marketing Manager Channels & Alliances is expected to align with the Channels & Alliances team to communicate our marketing plans to partners, gain feedback from our partners on how to improve and refine those programs, and then manage and track the marketing-generated and marketing-influenced Opportunity funnel. The role is expected to leverage Salesforce.com, our Marketing Automation platform, and our Marketing results dashboard to engage regularly with the Channels & Alliances team and our partners on growing our high-quality Opportunity funnel pipeline and closed wins.

The Marketing Manager Channels & Alliances will also collaborate closely with the rest of the Field Marketing roles across the regions to share best practices and lessons learned across the Field Marketing team, and across the Marketing team as a whole.

Duties And Responsibilities

  • Plan and execute a high performing marketing program focused on targeted awareness and demand creation through our Channels and Alliances partners
  • Utilize modern marketing functionality with digitally native messaging, campaigns and tactics
  • Leverage global campaigns and content and customize to regional requirements where needed
  • Work closely with the Channels & Alliances team and our partners to increase the flow of qualified, registered Opportunities and closed wins.
  • Build and execute a quarterly and annual marketing plan
  • Report and manage on agreed KPIs, find opportunities to improve effectiveness and efficiency
  • Partner with key stakeholders in Marketing, Product Management, Delivery and Regions to strategize and plan for the best marketing approach against desired outcomes
  • Work with key channel and alliances partners to ideate, develop and execute mutually beneficial marketing programs
  • Drive regional event strategy with partners, in collaboration with the rest of the Marketing team, optimizing the mix of virtual and physical events, to generate incremental demand
  • Promote the Trustwave brand by identifying and securing partner-aligned client evangelism opportunities
  • Collaborate effectively with teammates and stakeholders to optimize marketing execution and efficiency
  • Report on marketing performance and ROI metrics

Required Qualifications

  • 7-10 years of experience of field marketing, demand gen, and/or channels/alliances marketing experience
  • Proven track record of creating and tracking demand-gen results
  • Deep understanding of marketing and sales processes, lead conversion and KPIs throughout the demand gen funnel
  • Collaborative presence with ability to engage and partner with colleagues across the business and with channel/alliances partners
  • Growth mindset; Ability to deal with ambiguity, think outside the box and provide a continuous flow of new ideas and process improvements
  • Comprehensive understanding and demonstrated success leveraging digital and traditional marketing approaches
  • Cross-functional leader, natural communicator and ability to build relationships and alignment
  • Proficient in analyzing data and distilling results for leadership
  • Entrepreneurial spirit with desire to drive an impact in a high-growth, transformative environment

Education

  • A high school diploma or equivalent is required; a college or university degree is a plus.

This is a remote opportunity open to anyone legally authorized to work in the USA. Guided by our flexible workplace philosophy, Moments That Matter, people gather in the office when in-person interaction is most impactful; full-time remote employees may be asked to travel occasionally based on the needs of the team and the business.

Trustwave is an Equal Opportunity Employer. We're committed to treating everyone with respect, one of our core TRUST Values, and strive to create a culture that empowers all Trustees to be their best, most authentic selves. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other federally protected class.

To All Agencies

Please, no phone calls or emails to any employee of Trustwave outside of the Talent Acquisition team. Trustwave’s policy is to only accept resumes from agencies via the Trustwave Agency Portal. Agencies must have a valid fee agreement in place and they must have been assigned the specific requisition to which they submit resumes, by the Talent Acquisition team. Any resume submitted outside of this process will be deemed the sole property of Trustwave and in the event a candidate is submitted outside of this policy is hired, no fee or payment of any kind will be paid.